YUMC Profile
Yum China Holdings, Inc. is a leading restaurant operator and franchisor in China, with a diverse portfolio of brands catering to a wide range of culinary preferences. Incorporated in 2016 and headquartered in Shanghai, the company oversees a vast network of restaurants through its two main segments: KFC and Pizza Hut.
The company’s extensive brand portfolio includes KFC, Pizza Hut, Little Sheep, Huang Ji Huang, Lavazza, COFFii & JOY, Taco Bell, and East Dawning. These brands cover a broad spectrum of food categories, from chicken and pizza to hot pot and simmer pot dishes, as well as Italian coffee, specialty coffee, Mexican-style food, and various Chinese cuisines. Each brand targets distinct market segments, leveraging localized menu offerings and dining experiences to cater to diverse consumer tastes across China.
In addition to its restaurant operations, Yum China has ventured into the e-commerce space with V-Gold Mall, a mobile platform offering a range of products including electronics, home and kitchen accessories, ready meals such as fried rice and steak, pasta, and coffee capsules. This platform enhances the company’s reach beyond traditional dining by integrating online shopping with its food and beverage offerings.
As of September 30, 2022, Yum China managed 12,409 restaurants across approximately 1,700 cities in China. This extensive footprint underscores its significant presence and growth in the Chinese food service industry. The company continues to expand its brand portfolio and digital initiatives to capture emerging consumer trends and preferences in the region.
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