YETI Profile
YETI Holdings Inc. operates as a prominent player in the outdoor and recreation market, focusing on designing, marketing, retailing, and distributing a wide range of products under the renowned YETI brand. The company's diverse portfolio includes hard and soft coolers, cargo solutions, bags, outdoor living essentials, and associated accessories tailored for outdoor enthusiasts.
Central to YETI's product lineup are its highly acclaimed drinkware offerings under the Rambler brand. These include colsters, lowballs, wine tumblers, stackable pints, mugs, tumblers, bottles, and jugs, complemented by a variety of accessories such as bottle straw caps, tumbler handles, jug mounts, and bottle slings. This comprehensive range caters to consumers seeking durable and functional solutions for both everyday use and outdoor adventures.
In addition to its core product categories, YETI extends its brand presence with a selection of YETI-branded gear items, including hats, shirts, bottle openers, and ice substitutes. These products further enhance the company's appeal among outdoor enthusiasts and lifestyle consumers globally.
Founded in 2006 and headquartered in Austin, Texas, YETI Holdings Inc. leverages a robust distribution network encompassing independent retailers such as outdoor specialty shops, hardware stores, sporting goods retailers, and farm and ranch supply outlets. The company also maintains a strong online presence through its official website, catering to a broad customer base across the United States, Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore, and Japan. YETI continues to innovate and expand its product offerings while upholding its commitment to delivering premium quality and performance in outdoor gear and accessories.
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