WWW Profile
Wolverine World Wide, Inc. operates as a diversified global enterprise specializing in the design, manufacturing, sourcing, marketing, licensing, and distribution of footwear, apparel, and accessories. With a broad presence spanning the United States, Europe, the Middle East, Africa, the Asia Pacific, Canada, and Latin America, the company operates through two primary segments: Wolverine Michigan Group and Wolverine Boston Group.
Under these segments, Wolverine World Wide offers a wide range of products tailored to various consumer needs. These include casual footwear and apparel, performance outdoor and athletic gear, children's footwear, industrial work boots and apparel, and uniform shoes and boots. The company markets a diverse portfolio of footwear styles under well-known brands such as Merrell, Saucony, Sperry, Hush Puppies, Keds, and Wolverine, among others.
In addition to footwear, Wolverine World Wide extends its brand influence into apparel and accessories, leveraging licensing agreements to include categories such as apparel, eyewear, watches, socks, handbags, and plush toys. The company also specializes in marketing pigskin leather for use in the footwear industry under various trademarks.
Complementing its robust product lineup, Wolverine World Wide operates a network of brick-and-mortar retail stores and eCommerce platforms. These channels facilitate direct-to-consumer sales alongside partnerships with department stores, national chains, specialty retailers, and government customers. As of January 1, 2022, the company managed 143 retail locations and operated 65 consumer-direct eCommerce sites, further solidifying its global footprint and market presence.
Established in 1883 and headquartered in Rockford, Michigan, Wolverine World Wide, Inc. continues to uphold a legacy of innovation and quality craftsmanship across its diverse portfolio of brands. The company's strategic approach to product development, coupled with its expansive distribution channels, positions it as a leader in the global footwear and apparel market.
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