WPPGY Profile
WPP plc (WPPGY) is a British multinational advertising and public relations company. It was founded in 1971 and is headquartered in London, UK. The company is one of the world's largest advertising and marketing services groups, with over 100,000 employees in more than 100 countries.
WPP operates through four main business segments: Advertising and Media Investment Management, Data Investment Management, Public Relations & Public Affairs, and Branding & Identity, Healthcare, and Specialist Communications. The company's clients include major global brands such as Ford, Unilever, and Microsoft.
WPP has a reputation for being an innovative company that stays ahead of trends in the advertising and marketing industry. In recent years, the company has invested heavily in digital marketing, data analytics, and technology. WPP has also been active in mergers and acquisitions, acquiring a number of smaller firms to expand its capabilities and geographic reach.
In 2020, WPP reported revenue of £12.0 billion ($16.2 billion), a decrease of 9.3% compared to the previous year. The COVID-19 pandemic had a significant impact on the company's financial performance, with many of its clients reducing their advertising spend. WPP responded to the pandemic by implementing cost-saving measures and accelerating its digital transformation.
WPP is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. The company has a market capitalization of approximately £11.8 billion ($16.4 billion) as of February 25, 2023.
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