WILC Profile
G. Willi-Food International Ltd., headquartered in Yavne, Israel, operates globally as a dynamic player in the food industry, specializing in the development, import, export, marketing, and distribution of a wide array of food products. Established in 1994 and originally known as G. Willi-Food Ltd., the company rebranded to G. Willi-Food International Ltd. in June 1996. It is a subsidiary of Willi-Food Investments Ltd., emphasizing its strong foundation and corporate backing.
The company's extensive product portfolio spans diverse categories, including canned and preserved foods such as mushrooms, artichokes, olives, and various pickled vegetables. It also offers a range of canned fish selections like tuna, sardines, and salmon, alongside fruits such as pineapples, peaches, and apricots. G. Willi-Food International further enhances its offerings with dairy products, oils, dried fruits, nuts, beans, frozen foods, instant meals, beverages, and a variety of baked goods and snacks.
Under various brand names including Willi-Food, Donna Rozza, and Gold Frost, among others, the company markets its products worldwide. This strategic branding approach underscores its commitment to quality and innovation in meeting diverse consumer preferences across different markets. With a focus on continuous expansion and product diversification, G. Willi-Food International remains dedicated to maintaining its position as a trusted leader in the global food industry.
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