VVI Stock - Viad Corp.

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Viad Corp operates as a diversified provider of experiential leisure travel, live events, and marketing services across various global markets including the United States, Canada, the United Kingdom, Continental Europe, the United Arab Emirates, and Iceland. The company is structured into two primary segments: Pursuit and GES. The Pursuit segment specializes in offering integrated attractions and hospitality services in key tourist destinations, featuring a portfolio that includes attractions, lodges, and guided sightseeing tours.

GES, the company's other segment, functions as a comprehensive provider of live event services, catering to exhibitions, conferences, brand activations, and venue management needs. GES delivers end-to-end solutions encompassing event planning, logistics, creative design, and technology integration to enhance client experiences and engagement.

In addition to its core segments, Viad Corp extends its offerings through a diverse array of travel experiences encompassing recreational attractions, culinary and retail services, and ground transportation solutions. The company serves a broad client base ranging from event organizers and corporate brand marketers to distribution partners such as tour operators, wholesalers, destination management companies, and retail travel agencies.

Founded in 1926 and headquartered in Scottsdale, Arizona, Viad Corp leverages its longstanding industry expertise and global presence to deliver innovative and memorable experiences to customers worldwide. With a commitment to excellence in service delivery and operational efficiency, Viad continues to evolve its offerings in response to evolving consumer trends and market dynamics, positioning itself as a leader in the experiential travel and live events sectors.

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