VRA Profile
Vera Bradley, Inc., alongside its subsidiaries, specializes in the design, manufacturing, and retailing of women's handbags, luggage, travel accessories, fashion items, home decor, and gifts. Organized into three key segments Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida the company offers a diverse range of products catering to various consumer needs.
The Vera Bradley brand portfolio features an extensive assortment of bag styles including totes, crossbodies, satchels, clutches, and backpacks, alongside specialized items like baby bags and lunch bags. Complementing these are a wide array of accessories such as wallets, wristlets, eyeglass cases, scarves, and technology accessories. Under the Pura Vida brand, the company offers bracelets, rings, necklaces, and other fashion jewelry items.
In addition to its core offerings, Vera Bradley provides travel-centric products encompassing rolling luggage, cosmetics cases, travel accessories, and a variety of bags tailored for different travel needs. The company also extends its product line into home goods, including throw blankets, beach towels, comforters, mugs, and tumblers, as well as apparel and footwear categories that encompass sleepwear, socks, scarves, and cotton face masks.
Headquartered in Roanoke, Indiana, Vera Bradley, Inc. operates a robust retail network comprising 70 full-line and 75 factory outlet stores across the United States. It supplements its physical presence with a strong online retail presence through verabradley.com and engages in wholesale distribution of its products to approximately 1,800 specialty retail locations, department stores, and national accounts. With its Pura Vida brand, Vera Bradley reaches customers globally through various websites and wholesale channels, reflecting its strategic approach to diversifying sales channels and expanding market reach.
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