UAA Profile
Under Armour, Inc., headquartered in Baltimore, Maryland, operates as a leading developer, marketer, and distributor of performance apparel, footwear, and accessories designed for men, women, and youth athletes worldwide. Established in 1996, the company offers a wide range of apparel products including compression, fitted, and loose fit types, catering to various sports and fitness activities.
In addition to its apparel lines, Under Armour provides innovative footwear solutions tailored for running, training, basketball, cleated sports, recovery, and outdoor applications, ensuring athletes receive optimal performance and comfort across different environments.
The company's product portfolio extends to accessories such as gloves, bags, headwear, and sports masks, complementing its apparel and footwear offerings. Under Armour also operates digital subscription and advertising services under the MapMyRun and MapMyRide platforms, enhancing consumer engagement through fitness tracking and community-building features.
Under Armour distributes its products through diverse channels including wholesale partners such as sporting goods chains, specialty retailers, and department stores, as well as through its own network of branded retail stores and e-commerce platforms. With a presence in key markets across North America, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America, Under Armour continues to expand its global footprint and maintain its commitment to innovation and performance excellence in athletic apparel and footwear.
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