TRNR Profile
Interactive Strength Inc., operating under the brand name FORME, is a leading provider of digital fitness solutions in the United States. The company specializes in connected fitness hardware and related accessories, aiming to revolutionize home workout experiences through innovative technology. Its flagship product, the Forme Studio, is an advanced fitness mirror equipped with a high-resolution touchscreen display that integrates seamlessly into home environments, offering a full range of interactive workout options.
In addition to the Forme Studio, Interactive Strength Inc. offers the Forme Studio Lift, which combines a fitness mirror with cable-based digital resistance technology, providing users with a versatile and engaging workout experience. The company's product line also includes a variety of accessories designed to enhance and personalize fitness routines.
Interactive Strength Inc. extends its value proposition beyond hardware by providing a comprehensive suite of digital services. This includes access to an extensive library of video-on-demand classes, personalized training programs, and expert health coaching. These services are designed to support users in achieving their fitness goals and maintaining a healthy lifestyle through a convenient and interactive platform.
Founded in 2017 and headquartered in Austin, Texas, Interactive Strength Inc. operates both through retail stores and its online platform. The company's commitment to innovation in the fitness industry positions it as a significant player in the digital health and wellness sector, catering to a growing market of health-conscious consumers seeking effective and flexible home fitness solutions.
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