TREE Profile
LendingTree, Inc., headquartered in Charlotte, North Carolina, is an online consumer platform operating primarily in the United States. The company functions through three primary segments: Home, Consumer, and Insurance. The Home segment offers various mortgage products, including purchase, refinance, and reverse mortgages, home equity loans, lines of credit, and real estate brokerage services. The Consumer segment features a range of financial products, such as credit cards, personal loans, small business loans, student loans, auto loans, deposit accounts, and credit repair and debt settlement services. The Insurance segment provides tools and access to insurance quote products for home and auto, connecting consumers with insurance lead aggregators.
LendingTree, Inc. also owns and operates several specialized financial websites and platforms. Student Loan Hero is dedicated to helping student loan borrowers manage their debt, while QuoteWizard.com serves as a marketplace for insurance comparisons. ValuePenguin offers consumers objective analyses on financial topics, from insurance to credit cards. Additionally, the company owns Stash, a consumer investing and banking platform that provides personal investment accounts, traditional and Roth IRAs, custodial investment accounts, and banking services, including checking accounts and debit cards with a unique Stock-Back rewards program.
Originally incorporated as Tree.com, Inc. in 1996, the company rebranded to LendingTree, Inc. in January 2015. Over the years, LendingTree has grown into a comprehensive financial services provider, helping consumers make informed financial decisions by comparing a wide range of financial products and services through its extensive online platform.
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