TOUR Profile
Tuniu Corporation operates as a leading online leisure travel company in China, providing a wide range of travel-related services to cater to diverse consumer needs. The company's core offerings include a variety of packaged tours, encompassing both organized and self-guided travel experiences. In addition to these tours, Tuniu delivers a comprehensive suite of services, such as tourist attraction tickets, visa application assistance, accommodation reservations, and financial services. It also handles bookings for air, train, and bus travel, addressing the complete spectrum of leisure travel requirements.
The company extends its services further by offering car rental options, travel insurance, and advertising solutions for tourism boards and bureaus. Tuniu's integrated approach ensures that travelers have access to all essential services through a single platform, enhancing convenience and customer satisfaction. Its advertising services help tourism boards promote destinations, contributing to the growth and visibility of regional tourism.
Tuniu leverages a multi-channel distribution strategy to reach its customers, operating through a combination of online and offline platforms. Its primary online presence is via the tuniu.com website and a mobile platform, which provide users with a seamless booking experience. Additionally, the company supports customer interactions through a call center located in Nanjing and maintains a network of offline retail stores across China. This diverse approach ensures broad accessibility and personalized service for travelers.
Founded in 2006 and headquartered in Nanjing, the People's Republic of China, Tuniu Corporation has established itself as a prominent player in the Chinese travel market. Its extensive service portfolio and multi-channel distribution strategy underscore its commitment to delivering a comprehensive travel experience. The company's focus on integrating travel services and leveraging both digital and physical channels highlights its role in shaping the future of leisure travel in China.
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