TKO Profile
TKO Group Holdings, Inc., headquartered in New York, New York, operates as a diversified sports and entertainment enterprise. A subsidiary of Endeavor Group Holdings, Inc., the company operates through four key segments: Media and Content, Live Events, Sponsorships, and Consumer Products Licensing. It is renowned for producing a wide range of live events, television programs, and both long-form and short-form video content distributed across global platforms including broadcast, pay television, streaming services, and digital and social media channels, reaching audiences in approximately 170 countries.
In addition to its media and content creation endeavors, TKO Group Holdings engages in consumer products licensing, encompassing the merchandising of video games, apparel, equipment, trading cards, memorabilia, digital goods, toys, and the sale of travel packages and event tickets. This facet of the business enhances brand engagement and expands revenue streams through strategic partnerships and direct-to-consumer sales initiatives.
The company's Sponsorships segment focuses on corporate sponsorships and advertising, offering opportunities for brands to leverage in-venue and in-broadcast advertising assets, integrate content products, and generate digital impressions. This segment plays a critical role in monetizing the company's expansive media and event platforms while delivering targeted advertising solutions to global brands.
With a dynamic portfolio and a global footprint, TKO Group Holdings continues to innovate within the sports and entertainment industry, leveraging its expertise in content creation, live event management, consumer products licensing, and sponsorship activation. By harnessing the power of digital platforms and strategic partnerships, the company remains at the forefront of delivering engaging entertainment experiences and driving value for stakeholders across the globe.
|
