SOHOM Profile
Sotherly Hotels LP (SOHOM) is a real estate investment trust (REIT) that specializes in the acquisition, renovation, and management of upper-upscale and luxury hotels. The company was founded in 2004 and is headquartered in Houston, Texas.
SOHOM owns and manages a portfolio of 12 hotels with a total of approximately 3,000 guest rooms across the southern United States. The company's properties are primarily affiliated with major hotel brands, such as Hilton, Marriott, and Hyatt, which allows the company to benefit from the brand recognition and marketing power of these well-established names in the hospitality industry.
The company's hotels are located in markets with strong demand drivers, such as major cities, tourist destinations, and corporate centers. This allows SOHOM to generate stable revenue streams from its properties, even in challenging economic conditions. In addition, the company focuses on markets with high barriers to entry, such as limited land availability or strict zoning regulations, which reduces competition and helps protect the company's profitability.
SOHOM's business strategy is to acquire underperforming or distressed hotels, renovate them to a higher standard, and reposition them in the market. This allows the company to increase occupancy rates, average daily room rates, and profitability. SOHOM's management team has a proven track record of successfully executing this strategy, resulting in strong financial performance for the company and its investors.
As a publicly traded company, SOHOM's stock is listed on the NASDAQ stock exchange under the ticker symbol "SOHOM". The company pays a quarterly dividend to its investors, which currently yields around 8% based on the current stock price.
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