SCOR Profile
comScore, Inc. is a prominent information and analytics firm specializing in measuring advertising effectiveness, consumer behavior, and audience engagement across various media platforms globally. Established in 1999 and headquartered in Reston, Virginia, the company operates extensively in the United States, Europe, Latin America, Canada, and other international markets.
The company's diverse portfolio includes a range of ratings and planning products such as Media Metrix Multi-Platform and Mobile Metrix, which assess digital content consumption across computers, smartphones, and tablets. Video Metrix offers comprehensive insights into digital video consumption patterns, while Plan Metrix delves into understanding consumer lifestyles and preferences.
In addition to its core offerings, comScore provides robust Cross-Platform solutions like Comscore Campaign Ratings for verifying the reach of mobile and desktop video campaigns, and validated Campaign Essentials, which ensures digital ads are visible to genuine human audiences in brand-safe environments. Their Total Home Panel Suite captures detailed data on OTT, connected TV, and IoT device usage, crucial for understanding modern media consumption habits.
Beyond measurement, comScore delivers analytics and optimization services that empower clients to enhance advertising strategies and safeguard brand integrity. Its movie reporting and analytics solutions monitor box office results and movie viewership in real or near-real time, catering to digital publishers, television networks, movie studios, advertisers, and technology providers seeking precise insights for informed decision-making.
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