SAPE Profile
Sapient Corporation was a publicly traded company that provided business consulting and technology services to clients across various industries. The company was founded in Cambridge, Massachusetts, in 1990, and it grew to become a multinational corporation with offices and operations in more than 30 countries.
Sapient offered a wide range of services, including digital strategy, design, development, and implementation of technology solutions, as well as business process outsourcing and analytics. The company's clients spanned multiple industries, including financial services, healthcare, consumer goods, and technology.
In November 2014, Sapient was acquired by French multinational advertising and public relations company, Publicis Groupe, for $3.7 billion. The acquisition was aimed at strengthening Publicis Groupe's position in the digital marketing space and expanding its reach in North America.
Following the acquisition, Sapient continued to operate as an independent unit within Publicis Groupe, with its services and offerings integrated into Publicis.Sapient. The company's employees and leadership remained in place, with co-founder and CEO, Jerry Greenberg, stepping down and being replaced by Alan Wexler.
In December 2018, Publicis.Sapient announced a rebranding and consolidation of its various businesses under the single brand name of Sapient. The move was aimed at creating a more cohesive brand identity and simplifying the company's offerings for clients.
As of September 2021, Sapient continues to operate as part of Publicis Groupe, providing a range of digital consulting and technology services to clients worldwide.
|
