RAMP Profile
LiveRamp Holdings, Inc. is a prominent technology company specializing in enterprise data connectivity and identity resolution solutions. The company provides a comprehensive suite of products designed to enhance data management and integration for businesses across various industries. LiveRamp’s platform enables organizations to connect and activate their data efficiently, ensuring that insights and customer interactions are optimized across the marketing ecosystem.
Key offerings from LiveRamp include RampID, a people-based identifier that provides a unified view of customer identities across different channels and touchpoints. This enables more accurate and effective targeting and measurement in marketing campaigns. The Safe Haven platform serves as an enterprise data enablement solution, facilitating secure data collaboration and insights across organizational and industry boundaries. Additionally, the LiveRamp Data Marketplace allows seamless connections between data owners and marketers, enhancing data-driven decision-making by integrating diverse data sources.
The company's AbiliTec platform focuses on offline identity resolution, helping businesses link and analyze data from various sources to achieve a comprehensive understanding of their customers. LiveRamp serves a broad range of sectors, including financial services, insurance, retail, automotive, telecommunications, technology, consumer packaged goods, healthcare, travel, entertainment, non-profit organizations, and government entities. This extensive industry coverage underscores LiveRamp’s versatility and its capability to address diverse data connectivity needs.
Founded in 2018 and headquartered in San Francisco, California, LiveRamp Holdings, Inc. was formerly known as Acxiom Holdings, Inc., with the rebranding occurring in October 2018. The company’s commitment to innovation in data connectivity and identity resolution reflects its mission to empower businesses with actionable insights and improved data integration capabilities. Through its advanced technology solutions, LiveRamp continues to play a pivotal role in transforming how organizations manage and utilize data.
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