QRTEA Profile
Qurate Retail, Inc. operates as a prominent player in the video and online commerce sectors, serving North America, Europe, and Asia. The company, through its subsidiaries, leverages a diverse range of platforms to market and sell consumer products. Its core business includes merchandise-focused televised shopping programs, which are complemented by a robust online presence across internet and mobile applications. This multifaceted approach allows Qurate Retail to reach a broad audience with its consumer offerings.
The company's portfolio spans a wide variety of product categories, including women's, men's, and children's apparel, as well as home goods, accessories, and beauty products. Qurate Retail utilizes its app, mobile, and desktop platforms to offer these products, enhancing the shopping experience with both traditional and digital channels. This integrated strategy supports the company’s goal of providing a comprehensive retail experience to its customers.
With a global reach, Qurate Retail serves approximately 200 million homes worldwide, making it a significant entity in the retail industry. The company's extensive market presence is supported by its innovative use of technology and media to engage consumers. By combining televised shopping with cutting-edge e-commerce solutions, Qurate Retail continues to adapt to changing consumer behaviors and preferences.
Originally known as Liberty Interactive Corporation, Qurate Retail, Inc. rebranded in April 2018 to better reflect its evolving business model. Founded in 1991 and headquartered in Englewood, Colorado, the company remains at the forefront of retail innovation, consistently enhancing its offerings to meet the diverse needs of its global customer base.
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