PLNT Profile
Planet Fitness, Inc., and its subsidiaries, operate and franchise fitness centers worldwide under the Planet Fitness brand. The company operates through three main segments: Franchise, Corporate-Owned Stores, and Equipment. The Franchise segment oversees franchising operations across the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. This segment supports franchisees in establishing and operating Planet Fitness gyms, ensuring consistent brand standards and operational guidelines.
The Corporate-Owned Stores segment manages company-owned fitness centers located in the United States and Canada. These locations serve as showcases for the Planet Fitness brand, providing direct operational insights and customer experience enhancements. The company strategically manages these stores to refine service offerings and optimize operational efficiency.
In addition to its franchise and corporate operations, Planet Fitness, Inc. operates an Equipment segment that focuses on selling fitness equipment to franchisee-owned stores in the United States and Canada. This segment plays a crucial role in ensuring that franchisees have access to high-quality and standardized fitness equipment, supporting their business operations and customer satisfaction.
Founded in 1992 and headquartered in Hampton, New Hampshire, Planet Fitness, Inc. has grown its presence significantly, boasting a network of 2,254 stores across 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia as of December 31, 2021. The company continues to expand its footprint globally while maintaining its commitment to providing affordable and accessible fitness options to individuals of all fitness levels.
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