PERI Profile
Perion Network Ltd. specializes in providing advanced digital advertising solutions to a diverse clientele of brands, agencies, and publishers across North America, Europe, and beyond. The company's comprehensive offerings include the Wildfire platform, designed for content monetization, alongside search monetization solutions that encompass website and app monetization, as well as search mediation services. Additionally, Perion offers a sophisticated cross-channel digital advertising software-as-a-service platform, empowering clients to optimize their advertising campaigns effectively.
Headquartered in Holon, Israel, and originally founded as IncrediMail Ltd. in 1999, Perion Network Ltd. rebranded in November 2011 to reflect its expanded focus and global reach within the digital advertising landscape. The company leverages cutting-edge technology, including an AI platform that integrates machine learning to enhance campaign intelligence across various phases. This includes creative platforms for ad creation, actionable performance monitoring tools, and advanced analytics platforms providing comprehensive insights into campaign performance and investment returns.
Perion's innovative solutions extend to supply and demand management platforms, enabling streamlined campaign planning, execution, and performance optimization. Its content monetization system seamlessly integrates ads within content layouts, enhancing user engagement and monetization opportunities at the page level. Moreover, the company's Intelligent HUB (iHUB) platform harnesses data from multiple advertising channels to optimize traffic and yield key engagement metrics and performance indicators (KPIs) at scale.
As part of its commitment to technological advancement, Perion Network Ltd. continues to pioneer solutions like Strategic Optimization of Relevant Traits (SORT), a proprietary technology designed to enhance targeting efficiency by eliminating reliance on cookies. With a focus on innovation and client-centric solutions, Perion remains at the forefront of digital advertising, driving growth and success for its global partners in the competitive digital marketplace.
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