NKE Profile
NIKE, Inc., headquartered in Beaverton, Oregon, operates globally as a premier designer, developer, marketer, and seller of athletic footwear, apparel, equipment, and accessories for men, women, and children. The company's extensive product portfolio includes a wide range of athletic and casual footwear under prominent trademarks such as Jumpman for performance-driven designs and Converse for casual sneakers. Additionally, NIKE offers apparel and accessories bearing iconic brands like Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell.
Beyond footwear and apparel, NIKE boasts a comprehensive line of performance equipment and accessories, catering to diverse sports activities. This includes bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective gear, and other equipment, all under the globally recognized NIKE brand. The company also engages in the sale of various plastic products to other manufacturers, enhancing its presence across multiple industrial sectors.
NIKE further extends its market reach by licensing unaffiliated parties to manufacture and sell apparel, digital devices, applications, and other sports-related equipment using NIKE-owned trademarks. The company collaborates with licensed entities to expand its product offerings while maintaining stringent brand quality standards.
The company's distribution channels are diverse, encompassing footwear stores, sporting goods outlets, specialty athletic retailers, department stores, and niche shops like skate, tennis, and golf outlets. NIKE also operates its own retail stores worldwide and leverages digital platforms, independent distributors, licensees, and sales representatives to reach a broad and global consumer base. Founded in 1964 as Blue Ribbon Sports, Inc., NIKE rebranded in 1971 to its current name, reflecting its evolution into a globally renowned leader in athletic apparel and footwear innovation.
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