MOGU Profile
MOGU Inc., headquartered in Hangzhou, People's Republic of China, operates as a prominent player in the online fashion and lifestyle sector. Established in 2011, the company runs a comprehensive online platform that offers a broad spectrum of products, including fashion apparel, beauty products, accessories, personal care items, food, and medical beauty products. Through its diverse product offerings, MOGU caters to a wide array of consumer needs, leveraging its platform to provide a seamless shopping experience.
The company's primary vehicle for product distribution includes its flagship mobile app, Mogujie, and mini-programs integrated with popular platforms such as Weixin (WeChat) and QQ Wallet. In addition to these, MOGU operates several websites, including Mogu.com, Mogujie.com, and Meilishuo.com, to enhance its reach and accessibility. These digital channels facilitate a comprehensive shopping experience, integrating various aspects of consumer interaction and engagement.
MOGU Inc. extends its services beyond direct e-commerce. It offers a suite of online marketing, commission-based, financing, technology, and other related services tailored to merchants, brand partners, and users. Additionally, the company provides specialized technology services to insurance companies, underscoring its versatility and broad service spectrum within the digital ecosystem.
Formerly known as Meili Inc. until its rebranding to MOGU Inc. in November 2018, the company continues to build on its strong foundation and industry expertise. As it evolves, MOGU maintains a strategic focus on leveraging technology and innovation to enhance its online retail capabilities and expand its market presence both domestically and internationally.
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