MNSO Profile
MINISO Group Holding Limited is a prominent global retailer and wholesaler specializing in lifestyle and pop culture products. The company operates a diversified portfolio of product categories, including home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care items, snacks, fragrances, and stationery. MINISO markets its products under two primary brand names: MINISO and WonderLife. The company also offers a range of popular and collectible toys through its TOP TOY brand, which features blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and various other themed toys.
The company has established a significant international presence with its extensive retail network. As of June 30, 2022, MINISO operated approximately 5,200 MINISO stores globally, in addition to 97 TOP TOY stores. These locations span across major markets in China, Asia, the Americas, and Europe. MINISO's retail operations are complemented by robust online sales channels, allowing it to reach a broad consumer base and cater to diverse shopping preferences.
Founded in 2013, MINISO has grown rapidly since its inception, driven by its focus on offering high-quality, affordable products that appeal to a wide range of customers. The company's business model emphasizes a blend of style, functionality, and value, aiming to provide consumers with a unique shopping experience across its various product lines.
Headquartered in Guangzhou, China, MINISO Group Holding Limited continues to expand its global footprint and enhance its product offerings. The company's strategic approach includes leveraging its strong brand identity, extensive store network, and e-commerce capabilities to drive growth and maintain its position as a leading player in the global retail market.
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