MKTO Profile
Marketo, Inc. (MKTO) is a software company that provides marketing automation software and solutions to businesses. Founded in 2006, Marketo's cloud-based marketing platform allows businesses to automate and measure marketing activities and track customer interactions across various channels. The company's software integrates with popular customer relationship management (CRM) systems, including Salesforce.com, Microsoft Dynamics CRM and SugarCRM, to create a comprehensive marketing automation solution. Marketo also offers a suite of marketing analytics tools to help businesses track the success of their marketing efforts.
In 2018, Marketo was acquired by Adobe Systems Incorporated for $4.75 billion. The acquisition allowed Adobe to expand its cloud-based marketing services, adding Marketo's software to its existing marketing solutions.
Marketo's customer base includes a range of industries, such as healthcare, technology, financial services, manufacturing, and higher education. The company's revenue is generated through subscription fees for its software, professional services, and customer support.
As of 2021, Marketo is part of Adobe's Digital Experience business unit, which offers a range of marketing, analytics, and advertising solutions to businesses.
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