MGNI Profile
Magnite, Inc. is a prominent player in the global digital advertising landscape, offering a comprehensive independent sell-side platform for managing and monetizing digital advertising inventory. The company's platform serves as a critical intermediary between sellers, including publishers of Connected TV (CTV) channels, apps, websites, and other digital media properties, and buyers such as advertisers, agencies, and demand side platforms. This robust platform facilitates the efficient sale and purchase of digital advertising space across a variety of channels and devices.
Magnite's technology solutions encompass a broad suite of applications and services designed to optimize the advertising sales process. For sellers, the platform provides tools to manage and monetize their advertising inventory, enhancing revenue opportunities from their digital properties. For buyers, Magnite offers advanced solutions to streamline the acquisition of digital advertising space, leveraging sophisticated algorithms and data analytics to target and reach specific audiences effectively.
The company operates a global network of sales teams strategically located across various regions to market its technology solutions. This extensive sales force ensures that both buyers and sellers have access to tailored support and expertise, optimizing their use of Magnite's platform. By providing a comprehensive set of tools and services, Magnite empowers its clients to maximize their advertising revenue and achieve their marketing objectives.
Founded in 2007 as The Rubicon Project, Inc., the company rebranded to Magnite, Inc. in July 2020 to reflect its evolving business focus and expanded capabilities. Headquartered in New York, New York, Magnite continues to innovate and enhance its platform, solidifying its position as a leading independent ad tech company in the competitive digital advertising market.
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