MDIA Profile
MediaCo Holding Inc. is a prominent media company that owns and operates radio stations and outdoor advertising assets in the United States. The company is structured into two main segments: Radio and Outdoor Advertising. In its Radio segment, MediaCo operates two major radio stations, WQHT-FM and WBLS-FM, based in the New York City area. These stations serve a significant urban audience, delivering a wide range of programming to meet diverse listener preferences.
In addition to its radio operations, MediaCo's Outdoor Advertising segment manages a substantial portfolio of advertising displays. This includes traditional billboards, posters, and advanced digital billboards located primarily across Georgia, Alabama, South Carolina, Florida, Kentucky, West Virginia, and Ohio. As of December 31, 2021, MediaCo owned and operated approximately 3,500 outdoor advertising displays, making it a key player in the outdoor advertising market.
The company also provides digital advertising and event sponsorship services, further expanding its reach and capabilities in the advertising space. These services complement its traditional advertising assets, offering clients integrated solutions for enhancing their brand visibility and engagement across multiple platforms.
Founded in 2019 and headquartered in New York, New York, MediaCo Holding Inc. is a subsidiary of Emmis Communications Corporation. The company's strategic focus on both radio and outdoor advertising allows it to leverage its assets effectively, offering comprehensive media solutions to advertisers and maintaining a strong presence in the U.S. media landscape.
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