LOCO Profile
El Pollo Loco Holdings, Inc., headquartered in Costa Mesa, California, operates through its subsidiary, El Pollo Loco, Inc., which focuses on the development, franchising, licensing, and operation of quick-service restaurants bearing the El Pollo Loco brand. Founded in 1975 and originally known as Chicken Acquisition Corp., the company rebranded to El Pollo Loco Holdings, Inc. in April 2014, reflecting its commitment to its iconic brand and expanding market presence.
El Pollo Loco is renowned for its distinctive flame-grilled chicken and Mexican-inspired cuisine, catering to a diverse customer base across the United States. The company's restaurant network includes both company-owned locations and franchised outlets, strategically positioned to maximize brand visibility and accessibility in key markets. This dual approach underscores El Pollo Loco's strategy to achieve sustainable growth while maintaining operational excellence and customer satisfaction.
In addition to its domestic operations, El Pollo Loco Holdings, Inc. licenses restaurants in the Philippines, extending its brand reach into international markets. This global footprint reflects the company's ambition to introduce its unique culinary offerings to new audiences while leveraging its proven business model and operational expertise.
With a rich heritage spanning nearly five decades, El Pollo Loco remains committed to culinary innovation and customer-centric service. Emphasizing quality ingredients and flavorful menu options, the company continues to evolve its offerings to meet changing consumer preferences and dietary trends. Through ongoing investment in its people, processes, and product development, El Pollo Loco Holdings, Inc. aims to uphold its position as a leader in the quick-service restaurant industry, driving both financial performance and brand loyalty.
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