LAMR Profile
Founded in 1902 and listed on Nasdaq under the ticker symbol LAMR, Lamar Advertising stands as a premier player in the North American outdoor advertising sector. Boasting a vast network of over 352,000 displays spanning the United States and Canada, Lamar provides advertisers with a diverse array of advertising formats including billboards, interstate logos, transit placements, and airport displays. This expansive reach enables both local businesses and national brands to connect with wide-ranging audiences on a daily basis.
In addition to its traditional out-of-home advertising offerings, Lamar Advertising leads the industry with the largest network of digital billboards in the United States, comprising approximately 3,800 displays. This digital portfolio enhances flexibility and impact for advertisers, offering dynamic and targeted messaging capabilities across key markets.
Lamar Advertising's commitment to innovation and customer service has solidified its position as a trusted partner in the advertising landscape. The company's strategic placement of displays in high-traffic locations ensures maximum visibility and engagement, supporting effective brand communication strategies for businesses of all sizes.
With a century-long legacy of excellence and a forward-looking approach to outdoor advertising, Lamar continues to shape the industry through technological advancement and a dedication to delivering impactful advertising solutions that resonate with diverse audiences across North America.
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