KTB Profile
Kontoor Brands, Inc. is a global lifestyle apparel company specializing in the design, manufacturing, procurement, marketing, and distribution of denim, apparel, and accessories. The company operates under well-established brands, including Wrangler, Lee, and Rock & Republic, serving a diverse international market. Kontoor Brands leverages its extensive brand portfolio to cater to various consumer preferences across different regions.
The company’s operations are divided into two primary segments: Wrangler and Lee. Through these segments, Kontoor Brands offers a wide range of products that include jeans, shirts, outerwear, and accessories. These products are distributed through multiple channels, including mass merchants, specialty stores, mid-tier and traditional department stores, as well as through its company-operated retail stores and e-commerce platforms. This multi-channel approach allows Kontoor Brands to reach a broad consumer base effectively.
As of January 1, 2022, Kontoor Brands operated a total of 80 retail stores located across the Americas, Europe, the Middle East, Africa, and the Asia-Pacific regions. The company’s global retail presence underscores its commitment to expanding its footprint in key international markets and enhancing brand visibility. In addition to its physical retail operations, Kontoor Brands places a strong emphasis on its digital sales channels to meet the evolving needs of consumers in the digital age.
Incorporated in 2018 and headquartered in Greensboro, North Carolina, Kontoor Brands continues to build on its legacy of delivering high-quality, innovative apparel solutions. The company’s strategic focus on leveraging its iconic brands and expanding its global reach positions it for sustained growth and market leadership in the competitive apparel industry.
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