JOUT Stock - Johnson Outdoors Inc.

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JOUT Profile

Johnson Outdoors Inc. designs, manufactures, and globally markets a diverse range of seasonal and outdoor recreational products tailored for fishing enthusiasts. Organized into four distinct segments: Fishing, Camping, Watercraft Recreation, and Diving the company offers specialized equipment and gear for various outdoor activities. The Fishing segment focuses on electric trolling motors, marine battery chargers, shallow water anchors, sonar and GPS devices for fish finding and navigation, and downriggers for controlled-depth fishing. These products are sold under brands like Minn Kota, Humminbird, and Cannon through outdoor specialty retailers, online platforms, retail chains, OEMs, and distributors.

In the Camping segment, Johnson Outdoors provides consumer, commercial, and military-grade tents, along with camping furniture, stoves, and portable outdoor cooking systems under the Eureka! and Jetboil brands. The segment also manufactures fabric floors, insulated thermal liners, and acts as a subcontractor for military tents. Products are distributed through independent sales representatives and internet retailers.

The Watercraft Recreation segment offers a variety of kayaks, canoes, and paddles designed for family recreation, angling, touring, and outdoor adventure under brands such as Ocean Kayaks, Old Town, and Carlisle. These products are available through independent specialty and outdoor retailers. Meanwhile, the Diving segment manufactures and markets diving and snorkeling equipment including regulators, buoyancy compensators, dive computers, wetsuits, masks, fins, snorkels, and related accessories under the SCUBAPRO brand. This segment also offers maintenance services, product repairs, diving education, and travel programs, serving dive stores, training centers, resorts, public safety units, and armed forces worldwide. Headquarters for Johnson Outdoors Inc. are located in Racine, Wisconsin, where the company was founded in 1970.

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