HELE Profile
Helen of Troy Limited is a multinational company that offers a diverse range of consumer products across numerous global markets, including the United States, Canada, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Established in 1968 and headquartered in El Paso, Texas, the company operates through three primary segments: Home & Outdoor, Health & Wellness, and Beauty, each catering to distinct consumer needs and preferences.
The Home & Outdoor segment is a cornerstone of Helen of Troy's business, providing a wide array of household and outdoor products. This includes food preparation tools, storage containers, coffee makers, household cleaning products, shower organization solutions, and various outdoor gear such as insulated water bottles, hydration packs, and technical sports packs. The segment's comprehensive offerings aim to enhance convenience and efficiency in everyday living and outdoor activities.
In the Health & Wellness segment, Helen of Troy specializes in essential health-related products. This includes thermometers, blood pressure monitors, air purifiers, and water filtration systems designed to promote well-being and comfort at home. The segment also offers humidifiers, heaters, and fans, addressing a range of indoor climate control needs across diverse global markets.
The Beauty segment rounds out Helen of Troy's portfolio with a focus on personal grooming and hair care products. It features a variety of grooming brushes, hair styling tools, shampoos, conditioners, and hair appliances under well-known brands such as Revlon, Hot Tools, and Bed Head. These products cater to the evolving beauty and personal care preferences of consumers worldwide, available through a broad distribution network encompassing mass merchandisers, e-commerce retailers, specialty stores, and direct-to-consumer channels.
With its extensive product portfolio and strategic market presence, Helen of Troy Limited continues to uphold its reputation for innovation and quality, delivering solutions that enrich the lives of consumers globally while maintaining a strong commitment to sustainability and customer satisfaction.
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