HAS Profile
Hasbro, Inc., along with its subsidiaries, operates as a leading play and entertainment company with a global footprint. The company's core operations are divided into three key segments: Consumer Products, Wizards of the Coast and Digital Gaming, and Entertainment.
The Consumer Products segment is primarily involved in sourcing, marketing, and selling a diverse range of toy and game products. This includes action figures, arts and crafts items, dolls, play sets, preschool toys, plush products, sports action blasters, and various other consumer goods. Hasbro also licenses its popular brands and characters to third parties for the production of branded consumer products such as apparel, publishing items, home goods, electronics, and toys.
Under the Wizards of the Coast and Digital Gaming segment, Hasbro promotes its brands through the development of trading card games, role-playing games, and digital gaming experiences. This segment focuses on leveraging the strong market presence of brands like Magic: The Gathering and Dungeons & Dragons to create engaging digital and physical gaming experiences.
The Entertainment segment plays a pivotal role in Hasbro's diversified portfolio by engaging in the development, acquisition, production, distribution, and sale of entertainment content. This encompasses a wide range of media formats including films, scripted and unscripted television series, family programming, digital content, and live entertainment experiences. Hasbro distributes its products globally through a variety of channels, including retail partners, ecommerce platforms, and its own direct-to-consumer sales via the Hasbro PULSE e-commerce website.
Founded in 1923 and headquartered in Pawtucket, Rhode Island, Hasbro continues to innovate and entertain through its extensive portfolio of iconic brands and entertainment properties. The company's strategic focus on creating memorable play experiences and engaging entertainment content underscores its commitment to delivering value to consumers and stakeholders alike in the dynamic global market.
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