GIS Profile
General Mills, Inc., headquartered in Minneapolis, Minnesota, is a global leader in manufacturing and marketing branded consumer foods. Established in 1866, the company operates through five distinct segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet.
General Mills offers a diverse array of products catering to various consumer preferences and dietary needs worldwide. Its extensive product portfolio includes ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and snacks, snack bars, ice cream, nutrition bars, wellness beverages, and savory and grain snacks. The company also emphasizes organic offerings, featuring frozen and shelf-stable vegetables.
In addition to its consumer-focused divisions, General Mills supplies branded and unbranded food products to North American foodservice and commercial baking industries. It also excels in the pet food sector, manufacturing and marketing a range of dog and cat food products under well-known brands.
With a rich heritage spanning over a century, General Mills markets its products globally under a multitude of iconic brands such as Annie's, Betty Crocker, Blue Buffalo, Cheerios, Häagen-Dazs, Pillsbury, Progresso, and Yoplait, among others. The company distributes its products through diverse channels including grocery stores, mass merchandisers, natural food chains, e-commerce retailers, and commercial foodservice operators, solidifying its presence in both retail and institutional markets.
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