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Global Blue Group Holding AG, alongside its subsidiaries, specializes in technology-enabled transaction processing services across Europe, the Asia Pacific, and globally. Targeting merchants, banks, acquirers, governments, and travelers, the company operates through three distinct segments: Tax Free Shopping Technology Solutions (TFSS), Added-Value Payment Solutions (AVPS), and Complementary Retail Tech Solutions (CRTS). Its TFSS segment facilitates value added tax (VAT) refund services, allowing eligible shoppers to reclaim VAT on purchases made outside their home countries, while also offering intelligence and marketing services.

The AVPS segment enhances customer convenience by enabling payments in the shopper's preferred currency either at the point of sale (POS) or through Dynamic Currency Choice and Currency Select services. Additionally, Global Blue provides currency conversion services for both POS and e-commerce transactions, as well as dynamic currency conversion (DCC) at ATMs. The company also extends its offerings with multi-currency processing services tailored for online retailers.

Innovative solutions further complement Global Blue's portfolio, including ZigZag, a digital platform optimizing the eCommerce returns process for retailers and consumers alike. The Yocuda platform enables retailers to seamlessly deliver digital receipts to their customers, enhancing customer engagement and operational efficiency. Founded in 1980 and headquartered in Wangen-Brüttisellen, Switzerland, Global Blue Group Holding AG continues to innovate and expand its global footprint, leveraging its extensive technology infrastructure and market expertise to meet the evolving needs of international travelers and businesses.

With a strategic focus on transaction processing efficiency and customer satisfaction, Global Blue remains at the forefront of facilitating seamless cross-border shopping experiences and financial transactions. Its commitment to technological advancement and customer-centric solutions underscores its leadership in the competitive landscape of global transaction processing services.

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