FWRG Profile
First Watch Restaurant Group, Inc., headquartered in Bradenton, Florida, is a leading operator and franchisor in the restaurant industry, renowned for its extensive network of establishments under the First Watch brand. Originally established in 1983 and rebranded from AI Fresh Super Holdco, Inc. to First Watch Restaurant Group, Inc. in December 2019, the company has built a robust presence across the United States.
The company's portfolio includes a total of 435 restaurants as of March 23, 2022, comprising 341 company-owned and 94 franchised locations spread across 28 states. First Watch Restaurant Group, Inc. distinguishes itself through its commitment to culinary excellence and customer satisfaction, offering a diverse menu of breakfast, brunch, and lunch options crafted from high-quality ingredients.
Beyond its expansive restaurant operations, First Watch Restaurant Group, Inc. places a strong emphasis on franchise partnerships and operational efficiency. The company collaborates closely with franchisees to uphold brand standards and expand market reach, leveraging a proven business model that emphasizes profitability and sustainable growth.
As a pioneer in the breakfast and brunch segment, First Watch Restaurant Group, Inc. continues to innovate its menu offerings and customer experience. With a focus on health-conscious choices and personalized service, the company remains dedicated to meeting evolving consumer preferences while maintaining its position as a preferred destination for dining enthusiasts nationwide.
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