FUEL Profile
Rocket
Fuel Inc. (FUEL) is a technology company that provides predictive
marketing solutions to brands and agencies. The company's platform
uses artificial intelligence and big data to help its clients optimize
their marketing campaigns across multiple channels, including display,
video, social, and mobile. Rocket Fuel is headquartered in Redwood
City, California.
Rocket Fuel had been acquired by Sizmek, a
global advertising technology company. The acquisition was completed
in July 2019 for $2.60 per share in cash, representing a total
transaction value of approximately $145 million.
Rocket Fuel's
predictive marketing solutions offer its clients the ability to target
and engage their desired audiences more effectively, resulting in
increased campaign performance and return on investment. The company's
platform also includes tools for analytics, reporting, and
optimization, allowing its clients to continuously improve the
effectiveness of their marketing efforts.
The marketing
technology industry is subject to various risks, including increasing
competition and evolving technologies. However, Rocket Fuel's focus on
predictive marketing solutions and its integration with Sizmek may
position it well for continued success in the future.
Rocket
Fuel's stock was traded on the NASDAQ stock exchange under the ticker
symbol FUEL before the acquisition by Sizmek. Investors should
carefully consider their investment objectives, risk tolerance, and
other factors before investing in any company in the marketing
technolog
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