ENR Profile
Energizer Holdings, Inc., along with its subsidiaries, manufactures, markets, and distributes household batteries, specialty batteries, and lighting products globally. The company offers a broad range of batteries, including lithium, alkaline, carbon zinc, nickel metal hydride, zinc air, and silver oxide, under the Energizer, Eveready, and Rayovac brands. Additionally, it provides primary, rechargeable, specialty, and hearing aid batteries, as well as handheld lights, headlights, lanterns, area lights, and flashlights under the Hard Case, Dolphin, and WeatherReady brands.
Energizer Holdings also licenses the Energizer and Eveready brands to companies developing consumer solutions in various sectors such as solar, automotive batteries, portable power for critical devices, generators, power tools, household light bulbs, and other lighting products. This licensing strategy expands the reach of its brands into new markets and product categories, enhancing its global presence and brand recognition.
In addition to batteries and lighting products, Energizer designs and markets a comprehensive range of automotive fragrance and appearance products. These include protectants, wipes, tire and wheel care products, glass cleaners, leather care products, air fresheners, and washes to clean, shine, refresh, and protect automobile surfaces. These products are marketed under brands such as Armor All, Nu Finish, Refresh Your Car!, LEXOL, Eagle One, California Scents, Driven, Bahama & Co, Carnu, Grand Prix, Kit, and Tempo. The company also offers STP branded fuel and oil additives, functional fluids, and other performance chemical products, as well as A/C PRO do-it-yourself automotive air conditioning recharge products and related accessories.
Energizer Holdings distributes its products through a variety of channels, including direct sales, distributors, wholesalers, and diverse retail and business-to-business platforms. These channels encompass mass merchandisers, clubs, electronics stores, food retailers, home improvement stores, dollar stores, automotive retailers, drugstores, hardware stores, e-commerce platforms, convenience stores, sporting goods retailers, hobby/craft stores, office supply stores, industrial suppliers, medical suppliers, and catalogs. Founded in 2015 and headquartered in Saint Louis, Missouri, Energizer Holdings has rapidly grown to become a significant player in the global market for batteries, lighting products, and automotive care solutions.
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