ELF Profile
e.l.f. Beauty Inc., alongside its subsidiaries, is a global provider of cosmetic and skincare solutions operating under several renowned brands including e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare. The company's extensive product portfolio encompasses a range of offerings such as eye makeup, lip care, facial treatments, and skincare essentials. Catering to a diverse customer base, e.l.f. Beauty distributes its merchandise through a mix of national and international retailers, as well as direct-to-consumer channels, leveraging robust e-commerce platforms both domestically in the United States and internationally via established distributors.
Founded in 2004 and headquartered in Oakland, California, e.l.f. Beauty Inc., formerly known as J.A. Cosmetics Holdings, Inc., rebranded in April 2016 to reflect its commitment to innovation and consumer-driven beauty trends. The company's strategic focus includes expanding market reach and enhancing brand visibility through targeted retail partnerships and digital initiatives. Recognized for its accessible pricing and inclusive product offerings, e.l.f. Beauty continues to strengthen its position within the competitive cosmetics industry, guided by a dedication to quality, affordability, and customer satisfaction.
Driven by a mission to make luxurious beauty accessible to all, e.l.f. Beauty Inc. combines cutting-edge formulations with a commitment to sustainability and ethical sourcing practices. This ethos underscores the company's efforts to resonate with eco-conscious consumers and maintain a positive environmental footprint. As it continues to evolve, e.l.f. Beauty remains poised to capitalize on emerging trends and consumer preferences, ensuring its products remain at the forefront of global beauty innovation
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