EDUC Profile
Educational Development Corporation, a prominent publishing entity, specializes in the development and distribution of educational children's books across the United States. The company operates through two primary segments: Publishing and Usborne Books & More (UBAM). Its extensive product range includes a diverse array of children’s literature, such as touchy-feely board books, activity books, flashcards, adventure and search books, art books, sticker books, and foreign language books. Additionally, the company offers internet-linked books that cover topics in science and math, as well as chapter books and novels.
Through its Publishing segment, Educational Development Corporation collaborates with a variety of retail accounts including bookshops, school supply stores, toy and gift shops, and museums. The company utilizes a multi-channel approach to market its products, engaging with customers through commissioned sales representatives, trade and specialty wholesalers, and an internal tele-sales group. This approach ensures broad distribution and accessibility of its educational materials.
The Usborne Books & More (UBAM) segment operates a distinctive sales model involving a network of independent sales consultants. These consultants facilitate direct sales through various channels including internet sales, home shows, and book fairs. This network not only broadens the reach of Educational Development Corporation's products but also enhances customer engagement through personalized sales experiences.
Established in 1965 and headquartered in Tulsa, Oklahoma, Educational Development Corporation has a long-standing history in the educational publishing sector. The company's commitment to producing high-quality, engaging, and educational content for children underscores its mission to foster learning and development through innovative publishing.
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