DNUT Profile
Krispy Kreme, Inc., a globally recognized leader in the doughnut industry, operates a diversified and omni-channel business model focused on delivering a wide array of doughnut and baked goods experiences. Founded in 1937 and headquartered in Charlotte, North Carolina, the company has expanded its presence across approximately 30 countries. Krispy Kreme's operations are structured into three main segments: U.S. and Canada, International, and Market Development.
The company’s U.S. and Canada segment includes a robust network of Krispy Kreme and Insomnia Cookies-branded shops, with a total of 1,810 locations as of January 2, 2022. This includes 971 company-owned and 839 franchised stores. Krispy Kreme’s product offerings go beyond its iconic doughnuts to include cookies, brownies, cookie cakes, ice cream, and cookie-wiches, alongside traditional doughnut mixes, ingredients, and doughnut-making equipment.
Krispy Kreme’s international expansion supports its global footprint, with the company leveraging its established brand to penetrate new markets and develop strategic partnerships. The Market Development segment focuses on identifying and capitalizing on emerging opportunities within the global market, enhancing the company’s reach and operational efficiency.
In addition to its physical stores, Krispy Kreme employs a variety of distribution channels, including e-commerce platforms and delivery services, to cater to a broader consumer base. The company’s strategic focus on innovation and customer engagement drives its continued success and growth within the competitive food and beverage industry. Rebranded from Krispy Kreme Doughnuts, Inc. to Krispy Kreme, Inc. in May 2021, the company remains committed to expanding its global presence while delivering high-quality products and exceptional customer experiences.
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