DLTH Profile
Duluth Holdings Inc. operates as a leading retailer of casual and workwear apparel and accessories for men and women under the Duluth Trading brand. Founded in 1989 and headquartered in Mount Horeb, Wisconsin, the company has established itself as a key player in the U.S. apparel market with a focus on rugged, functional, and comfortable clothing designed to withstand tough conditions. Duluth Holdings offers an extensive product lineup that includes shirts, pants, underwear, outerwear, footwear, and a range of accessories and hard goods.
The company markets its diverse product range under various trademarks and service marks such as Alaskan Hardgear, Armachillo, Ballroom, Cab Commander, and Fire Hose. These brands are known for their durability and innovation, with specialized features like Duluthflex and Fire Hose fabrics designed for enhanced performance and comfort. Duluth Holdings’ products are targeted towards both casual consumers and those seeking practical workwear, with offerings like No Polo Shirt and Wild Boar Mocs catering to specific customer needs.
Duluth Holdings utilizes multiple channels to reach its customers, including a robust e-commerce platform, comprehensive catalogs, and a network of retail and outlet stores. As of January 30, 2022, the company operated 62 retail locations and three outlet stores across the United States. This multi-channel approach enables Duluth Holdings to effectively serve a broad customer base, offering both in-store and online shopping experiences.
Originally known as GEMPLER'S, Inc., Duluth Holdings Inc. rebranded in 2003 to focus on expanding its retail footprint and product offerings. With a commitment to high-quality and functional apparel, the company continues to grow its presence in the market through innovation and customer-focused strategies. Duluth Holdings remains dedicated to providing products that combine practicality with durability, catering to the needs of its diverse and loyal customer base
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