CURV Profile
Torrid Holdings Inc. is a leading retailer in the women’s plus-size apparel and intimates market in North America. The company designs, develops, and markets a wide range of products under its Torrid and Torrid Curve brands. Its product offerings include tops, bottoms, dresses, denim, activewear, intimates, sleepwear, swimwear, and outerwear, as well as accessories, footwear, and beauty products. Torrid’s focus is on delivering stylish and comfortable apparel specifically tailored to plus-size women, with an emphasis on inclusivity and fashion-forward design.
The company operates both an extensive e-commerce platform and a network of physical stores, providing a seamless shopping experience for its customers. As of January 29, 2022, Torrid Holdings Inc. managed 624 retail locations across 50 U.S. states, Puerto Rico, and Canada. This robust retail footprint enables the company to reach a broad customer base and offer personalized service through its stores, in addition to its online presence.
Torrid's business strategy includes a commitment to high-quality products and a deep understanding of the needs of its target market. The company continuously updates its merchandise to reflect current fashion trends and seasonal demands, ensuring that it remains competitive in the evolving retail landscape. Torrid also invests in marketing and brand-building initiatives to strengthen its position in the plus-size apparel segment.
Founded in 2019 and headquartered in City of Industry, California, Torrid Holdings Inc. has rapidly established itself as a prominent player in the plus-size fashion industry. The company's growth strategy involves expanding its store footprint and enhancing its digital capabilities to better serve its customers and drive continued success.
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