CLX Profile
The Clorox Company, headquartered in Oakland, California, is a global leader in manufacturing and distributing a diverse range of consumer and professional products. Established in 1913, the company operates through four strategic segments: Health and Wellness, Household, Lifestyle, and International.
In its Health and Wellness segment, Clorox offers a comprehensive array of cleaning products under renowned brands like Clorox, Clorox2, Scentiva, and Pine-Sol, catering to both household and professional settings. This segment also includes professional-grade disinfecting products under the CloroxPro and Clorox Healthcare labels, as well as dietary supplements under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands.
The Household segment focuses on delivering essential consumer goods such as cat litter (Fresh Step, Scoop Away), food storage solutions (Glad), and grilling products (Kingsford). Meanwhile, the Lifestyle segment enhances culinary experiences with offerings like dressings and sauces (Hidden Valley) and promotes personal well-being through natural personal care products (Burt's Bees) and water-filtration systems (Brita) across the United States.
Internationally, Clorox extends its footprint with a robust portfolio spanning laundry additives, home care solutions, and professional cleaning products under various brand names including Ayudin, Poett, and Ever Clean. The company leverages a diversified sales approach through mass retailers, grocery stores, e-commerce platforms, and direct sales channels, ensuring broad market penetration and accessibility.
Through continuous innovation and strategic expansion, The Clorox Company remains committed to meeting consumer needs globally while upholding its legacy of quality and reliability in household and professional products.
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