BTTR Profile
Better Choice Company Inc. operates as a leading animal health and wellness company, offering a diverse portfolio of pet products. The company's range includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, and vegan dog foods and treats. Additionally, Better Choice provides oral care products and supplements, as well as toppers, dental products, chews, and grooming items. The company is committed to delivering high-quality, nutritious options that cater to the well-being of pets, ensuring that both dogs and cats receive the best possible care.
Better Choice markets its products under the Halo and TruDog brand names, which are recognized for their commitment to natural ingredients and health benefits. The company primarily sells its products through its online portals, allowing pet owners to conveniently purchase items directly. Furthermore, Better Choice has established a strong presence with online retailers and pet specialty stores, expanding its reach to a broader audience. This multi-channel distribution strategy ensures that pet parents have easy access to their preferred products, whether shopping online or in-store.
The company's operations extend beyond the United States, with a significant presence in Canada, China, and various parts of Asia. This international expansion highlights Better Choice's commitment to serving a global market, addressing the growing demand for premium pet products worldwide. By maintaining high standards of quality and nutrition, the company aims to set itself apart in the competitive pet care industry, providing trusted solutions for pet health and wellness on a global scale.
Founded in 1986 and based in Tampa, Florida, Better Choice Company Inc. has evolved significantly over the years. Originally known as Sports Endurance, Inc., the company rebranded to Better Choice Company Inc. on March 11, 2019, to better reflect its focus on pet health and wellness. With a strong foundation and a clear mission, Better Choice continues to innovate and expand its product offerings, striving to enhance the lives of pets and their owners through superior nutrition and care products.
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