BARK Profile
BARK Inc. is a leading dog-centric company that delivers a wide range of products, services, and content designed specifically for dogs and their owners. Headquartered in New York, BARK operates through two primary segments: Direct to Consumer and Commerce. The company's mission revolves around enhancing the lives of dogs through innovative and engaging solutions that promote their health, happiness, and overall well-being.
BARK's Direct to Consumer segment features a variety of subscription-based services that cater to dogs' needs. This includes the popular BarkBox and Super Chewer subscriptions, which provide monthly themed boxes filled with playstyle-specific toys and high-quality treats. Additionally, BARK offers personalized meal plans through its BARK Food service, incorporating nutritional supplements tailored to individual dogs' requirements. The company's commitment to dog health extends to its BARK Bright line, which offers health and wellness products designed to support dogs' dental and overall health.
The Commerce segment of BARK includes its BARK Home brand, which encompasses a range of essential dog products such as beds, bowls, collars, harnesses, and leashes. These products are available for purchase through BARK's online store, BarkShop.com, as well as through various online marketplaces and physical retail locations. By providing a diverse selection of dog-related products, BARK aims to create a comprehensive ecosystem that addresses every aspect of a dog's life.
Founded in 2011 and originally known as The Original BARK Company, BARK Inc. rebranded in November 2021 to better reflect its expansive growth and focus on the dog-centric market. With its innovative approach to pet care and its extensive product offerings, BARK continues to lead the industry in delivering unique and high-quality solutions that cater to the needs of dogs and their owners worldwide.
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