ATVI Profile
Activision Blizzard, Inc. is a leading developer and publisher of interactive
entertainment content and services worldwide. The company operates through three
segments, namely Activision, Blizzard, and King. Activision Blizzard develops and
distributes content and services for video game consoles, personal computers, and
mobile devices, including full-game and in-game sales, subscriptions, and licensing
software to third-party companies. The company also operates Battle.net, a proprietary
online gaming service that facilitates digital distribution of content, online social
connectivity, and user-generated content. Additionally, the company operates esports
leagues and offers digital advertising content. Activision Blizzard provides warehousing,
logistics, and sales distribution services to third-party publishers of interactive
entertainment software, as well as manufacturers of interactive entertainment
hardware products. The company's key product franchises include Call of Duty,
World of Warcraft - WOW, Diablo, Hearthstone, Overwatch, Overwatch League,
and Candy Crush. Activision Blizzard serves mass-market retailers, consumer
electronics stores, discount warehouses, and game specialty stores through
third-party distribution and licensing arrangements. The company is
headquartered in Santa Monica, Ca
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