AOUT Profile
American Outdoor Brands, Inc., headquartered in Columbia, Missouri, provides a comprehensive range of outdoor products and accessories catering to rugged outdoor enthusiasts in the United States and internationally. The company's diverse product portfolio includes hunting, fishing, camping, shooting, and personal security and defense products, designed to meet the needs of both amateur and professional outdoor enthusiasts. Their offerings span various categories, ensuring a broad market reach and appeal.
The company's shooting sports accessories include rests, vaults, and other related gear, essential for enhancing the shooting experience. In the outdoor lifestyle segment, American Outdoor Brands provides premium sportsmen knives and tools tailored for fishing and hunting, along with land management tools that assist in hunting preparedness. Their product range extends to harvesting tools for post-hunt and post-fishing activities, outdoor cooking equipment, and a wide array of camping, survival, and emergency preparedness products, highlighting their commitment to comprehensive outdoor solutions.
In addition to their core offerings, American Outdoor Brands specializes in electro-optical devices. This includes hunting optics, firearm aiming devices, flashlights, and laser grips, which are critical for precision and safety in outdoor activities. The company also supplies reloading, gunsmithing, and firearm cleaning products, supporting the maintenance and customization of firearms. Their extensive product lineup ensures that they cater to a wide spectrum of outdoor and shooting sports enthusiasts, from casual hobbyists to dedicated professionals.
American Outdoor Brands markets its products under the Adventurer, Harvester, Marksman, and Defender brand lanes, utilizing both e-commerce and traditional distribution channels to reach a diverse customer base. Incorporated in 2020, the company has rapidly established itself as a prominent player in the outdoor products industry. Through a combination of innovative product development and strategic branding, American Outdoor Brands aims to enhance the outdoor experience for its customers, ensuring high-quality and reliable products for all their outdoor adventures.
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