ADV Profile
Advantage Solutions Inc. provides comprehensive outsourced solutions to consumer goods companies and retailers across North America and internationally. The company operates through two primary segments: Sales and Marketing. In the Sales segment, Advantage Solutions offers a range of brand-centric services, including headquarter relationship management, analytics, insights, and intelligence, as well as administration and merchandising services. Additionally, this segment delivers retailer-centric services such as in-store media, digital commerce, and merchandising solutions tailored to the needs of retailers.
The Marketing segment of Advantage Solutions focuses on enhancing brand engagement and consumer interaction. This segment provides brand-centric services like shopper and consumer marketing, along with experiential marketing that creates impactful brand experiences. On the retailer side, the Marketing segment offers retail experiential services, private label marketing, and a robust suite of digital marketing and advertising solutions, including digital media strategies designed to optimize online presence and consumer reach.
Advantage Solutions leverages its extensive industry experience and data-driven insights to deliver targeted and effective solutions that drive sales and enhance brand loyalty. The company's strategic approach integrates advanced analytics and intelligence to understand market trends and consumer behavior, enabling tailored solutions that meet the unique needs of both brands and retailers. By offering a full spectrum of services, from merchandising and in-store media to digital marketing and experiential campaigns, Advantage Solutions ensures comprehensive support for its clients’ growth and success.
Founded in 1987 and headquartered in Irvine, California, Advantage Solutions Inc. was formerly known as Karman Holding Corp. before rebranding in March 2016. With a commitment to innovation and client service, the company continues to expand its global footprint, providing cutting-edge solutions that enhance consumer engagement and drive business performance for its diverse clientele.
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