ACSI Profile
The American Customer Satisfaction ETF is an exchange-traded fund (ETF) that seeks to invest primarily in U.S.-based companies with strong customer satisfaction ratings. Under normal market conditions, the fund allocates at least 80% of its net assets, including any borrowings for investment purposes, to investments that are economically tied to the United States. The fund's investment strategy is rooted in the belief that companies with high customer satisfaction tend to outperform their peers in the long term, offering a unique approach to capitalizing on consumer sentiment as a driver of business success.
The construction of the ETF's underlying index begins with a universe of over 400 companies included in the American Customer Satisfaction Index (ACSI), which spans 46 industries and 10 economic sectors. This index serves as a comprehensive benchmark for measuring customer satisfaction across the U.S. economy. The fund then screens this initial pool to exclude companies that do not meet specific criteria. For instance, it eliminates firms whose stocks are not primarily listed on a U.S. exchange, those with a market capitalization below $1 billion, and companies for which customer satisfaction data is not statistically significant.
By focusing on companies with strong customer satisfaction metrics, the American Customer Satisfaction ETF aims to create a portfolio of high-quality, resilient businesses that are well-positioned for sustainable growth. The fund's methodology is designed to identify companies that consistently deliver superior products and services, which in turn fosters customer loyalty and drives long-term financial performance. This focus on customer satisfaction as a key indicator of future success distinguishes the fund from other ETFs that may rely solely on traditional financial metrics.
The American Customer Satisfaction ETF offers investors a unique opportunity to gain exposure to companies that prioritize customer experience, a factor increasingly recognized as critical to long-term business viability. By investing in companies with proven customer satisfaction, the fund provides a differentiated investment strategy that seeks to capitalize on the correlation between customer satisfaction and shareholder value. This makes the ETF an appealing choice for investors looking to align their portfolios with companies that demonstrate a strong commitment to their customers and are likely to achieve sustained success in the marketplace.
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